Tutorial

Qualtrics Tutorial

Qualtrics is software used to manage the entire customer experience, from surveys to insights to action. Qualtrics is the most widely used customer experience software on the planet and I have found it very useful for gathering information for PR campaigns.

Qualtrics is a tool I learned to use in my PR research class. Using Qualtrics, I created and distributed multiple surveys to collect data for PR campaigns that I worked on in my classes. In my tutorial, I will walk you through the steps of how to create a survey on Qualtrics and show you how to distribute the survey once it has been created.

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