Qualtrics is software used to manage the entire customer experience, from surveys to insights to action. Qualtrics is the most widely used customer experience software on the planet and I have found it very useful for gathering information for PR campaigns.
Qualtrics is a tool I learned to use in my PR research class. Using Qualtrics, I created and distributed multiple surveys to collect data for PR campaigns that I worked on in my classes. In my tutorial, I will walk you through the steps of how to create a survey on Qualtrics and show you how to distribute the survey once it has been created.
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